Touch: The Science of Hand, Heart and Mind

David Linden foi mencionado por Aaron Ahuvia na sua palestra do Fórum do Futuro, Porto 2015.

"Our expectation and our context have enormous influence over the way we perceive things."
[min 46]

"The experience of pain can be drastically modulated by one's attentional resources and by the emotional factors surrounding the situation. In neural terms this means that, in particular, the emotional pain center, the posterior insula, is receiving inputs from cognitive regions like the frontal cortex, that are either ramping the perception up or down." [min 39]